Mar 30

Complete List Of FREE Digital Marketing Training & Courses [COVID-19 Edition]

It’s no secret that the last few weeks have been challenging for everyone.

With so much fear and uncertainty in the air, our networks have become increasingly populated with people and companies struggling with the impact of COVID-19.

In these difficult times, we must unite to help one another in any way we can.

To lead the way, an increasing number of companies have begun offering premium marketing training for free.

We have created this hub of free digital marketing training and courses for business owners, marketers or anyone who wants to develop their skills to use over the coming months.

By using these resources, you will learn practical skills from experts, identify areas of improvements in your current processes and spend time investing in your brand – all to develop your business or skillset during these unprecedented times.

 

free-content-marketing-training

Make content marketing one of your easier tasks with these free training courses, where you’ll learn to create and promote content that ranks (without the guesswork).

  • Blogging For Business – Ahrefs Academy
    Normally $799, this blogging course will teach you the strategies behind growing your blog and turning readers into paying customers.
  • 45 Lesson Content Marketing Course – Siege Media
    This is another huge giveaway, with the 45 lesson course normally $749 being offered for free to anyone who is out of work or who has had their career impacted by COVID-19. You will level up your SEO knowledge, write content that actually gets read and create content that ranks faster and higher. Just check out the trailer and email [email protected].
  • Free access to video and branding tools – Wistia
    If you work in the education, healthcare or not-for-profit sectors, you can access Wistia for free. This includes video and training tools, such as The Brand Affinity Marketing Playbook. To access, email [email protected] with the email subject “COVID-19 Response” and your business details.
  • Crush Your Content – Do You Even Blog?
    With the increased hours we are spending at home, this free video course is perfect for you if you’re looking to triple your productivity and create multiple pieces of content weekly.
  • Turn Your Dreams Into Money – Emma Drew
    This step-by-step course teaches you how to create a wildly successful blog. Plus, when you enrol in this course, you’ll gain access to 6 content bonuses!
  • The Strategy Of Content Marketing – University of California
    In this free course, you will learn the core strategies marketers use to acquire and retain customers. Not only will you discover the theoretical fundamentals, but you will learn how to put these into action – profitably!
  • 14 Day Video Script Challenge – Harmon Brothers University
    Get 30 days free access to this practical video script course designed to help you take action, write an effective video ad, and see transformation in your business. The only catch – you must agree to social distancing.
  • Selling remotely: A proven 11-step workflow to grow your business with remote sales calls and webinars – Conversion Rate Experts
    The team at Conversion Rate Experts have shared their entire workflow for setting up and presenting successful remote sales calls and webinars to help you sell remotely. They’ve even included proven templates for all the documents you’ll need to create various pieces of content – think webinars, blog posts, emails…

 

Learn a wide range of digital marketing skills and practical knowledge from experts in the field.

  • Free for everyone – Adzooma
    Adzooma are offering open access to their full platform for free until at least the start of June 2020. Learn how to manage and optimise Google, Facebook and Microsoft ads faster, while gaining a competitive advantage. For existing clients, they are also suspending billing for 2 months. Now that is one way to give back during this time of hardship!
  • Essential Landing Page Builder Plan – Unbounce
    If you work in the healthcare, education, not-for-profit or government sectors, you can access the essential landing page builder plan for free for 3 months. Plus, you’ll receive personalised training. To access this plan, sign up for an essential plan trial on the pricing page, then email [email protected] with the industry you’re in and your request for free access. For those of you not in these sectors, there’s a BUNCH of free training tools available on Unbounce too.
  • Free Skill Share Membership – Skill Share
    Apply for 2 free months of premium access, where you can explore unlimited classes, content and community workshops. You’ll find training in marketing, web development, UX design, analytics and much more.
  • Slack – The Blueprint Training
    Slack is a professional network of marketers designed for learning and networking. You will get access to Q&A sessions with experts and exclusive tools. Most importantly, it’s free for the foreseeable future because right now, information should be free.
  • Online Business Toolkit – Smart Passive Income
    Smart Passive Income have created a library of free online resources to help you and your business through this uncertain time. You’ll find courses, podcasts, books and advice.
  • Free nanodegree programs – Udacity
    Udacity are offering one month of free access to nanodegree programs, where you can learn skills in digital marketing, UX designing, business analytics and much more.
  • Free online digital marketing courses and exams – SEMRush Academy
    There’s no better time to learn digital marketing skills, so why not make the most of these free courses. You’ll learn from digital marketing experts and be able to check your progress with quizzes to see how well you’ve grasped the content.
  • Marketing In A Digital World – University of Illinois
    Enrol in this course to discover how the digital landscape is revolutionising the world of marketing. You’ll gain a great understanding from both business and customer perspectives.
  • DM Lab – Digital Marketer
    While Digital Marketer’s free Lab membership offer has finished, you can still try Lab for free for 14 days. You’ll get access to premium content (plus some awesome bonuses). 
  • Free minidegree programs – CXL Institute
    CXL is offering free minidegree programs to those whose livelihood is affected by COVID-19. If you want to switch into a marketing career (or just build your marketing skills), you can gain digital marketing skills by completing a minidegree from the CXL Institute.
  • Free plug-and-play webinar templates – ActiveCampaign
    ActiveCampaign are offering free access to webinar templates, checklists and a pre-built automation to help you create successful webinars – from presentation through to customer acquisition.

 

free-seo-training

Designed for all experience levels, these training courses will help you to build your SEO skills. We’ve also compiled 9 free SEO tools to help your business through COVID-19.

  • Free training for all – MOZ Academy
    Until 31 May 2020, access over a dozen on-demand courses to level up your SEO skill set with courses for beginner, novice and intermediate experience levels. Head over to their page and use the code: “wegotthis”.
  • All-around SEO training – Yoast
    Master your practical skills for all aspects of SEO and see your rankings skyrocket with this SEO training course.
  • Ubersuggest – Neil Patel
    Neil Patel is making his incredible all-in-one SEO tool even more free! He’s already opened up premium only tools and will continue to open up more. Plus, he is working on training and support courses for existing members.
  • LRT Associate Training – Link Research Tools
    Learn little-known link building techniques and earn a highly-acknowledged SEO certificate. Not only will you receive comprehensive training, you will also gain lifetime access to the LRT community.
  • Traffic Research Bunker Training – Traffic Research
    This is an SEO training program for all experience levels, where you’ll also gain access to case studies, Google link secrets and a private SEO forum. It is also tailored to the current economic position we are facing.
  • SEO Nibbles – The Recipe for SEO success
    For SEO beginners, this course will boost your confidence and get you started with SEO. This is ideal for small business owners looking to learn some key elements of SEO.
  • The SEO Blueprint Goodie Bag – The Blueprint training
    This is almost too good to be true, with free access for the foreseeable future to SEO training videos, templates and tools. Claim your freebies and build the knowledge to improve your SEO.

 

free-social-media-training

Advance your social media knowledge and invest in your brand with these social media tools.

  • Facebook Blueprint – Facebook
    Although this blueprint is always free, it is a great resource to build your Facebook marketing knowledge. This is the perfect time to advance your career with free online learning, and you can even take an exam to become Facebook Blueprint-certified!
  • Free access to professional plan – Hootsuite
    Until 1 July 2020, you can access Hootsuite’s professional plan at no cost. Stay connected with social media management assistance and a free library of social media training courses during this crisis.

 

free-analytics-training

This training will teach you practical marketing analytics skills to help you make data-driven business decisions.

  • Marketing Analytics – University of Virginia
    This course will teach you how to interpret data and optimise return on investment by measuring, managing and analysing performance most effectively. You’ll also learn practical skills to better inform future marketing decisions.

 

We’re All In This Together

No matter the size or nature of your business, it is likely that you will be impacted by COVID-19 in some way. To help you with your risk management and insurance, check out this Ultimate Guide to COVID-19 Insurance Implications. You’ll find hand picked resources to help you understand the implications on your business, plus actionable advice on how to best protect your company and thrive (where possible) in the upcoming months.

About The Author

Nikki Harrison is the Digital Marketing Coordinator at The Marketing Department. She's passionate about all things digital and is also an avid tennis fan!

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