Nov 16

How It All Started

Around 4 months ago I was thinking about the direction of SEO Maverick and the digital marketing space as a whole, and something didn’t quite feel right…

I originally started SEO Maverick over 5 years ago, on my own, offering local SEO services and some website design for a handful of clients.

I was one of the 1st SEO consultants in Adelaide that could actually rank a website, and have been doing this consistently, year-on-year, since the business was started (and we’re still kicking ass!).

But something funny happened…

As we began to understand our clients better and better, and discover the needs of businesses in today’s digital landscape, we found a MAJOR challenge facing our clients.

Even though we were getting next-level results in the SEO and Adwords space, the game was changing….and FAST.

Google updates its algorithm several times A DAY…and the rest of the digital space moves at LIGHT SPEED with Facebook enhancing its advertising platform, the invention of Instagram and Snapchat and other incredible platforms that attract (and keep) people’s attention.

Well, we sat down with our clients, discussed with our partners and mentors, and even examined other local businesses, and we found the answer…

TIME.

The PROBLEM that ALL these businesses faced was that they just don’t have enough TIME or the KNOWLEDGE to manage their marketing campaigns themselves, and no central person (or business) to help build AND implement a long-term integrated marketing strategy.

And we found the solution…

These businesses needed their own MARKETING DEPARTMENT.

They didn’t need a collection of independent consultants or contractors…they needed 1 company that could handle ALL of it for them and that would actually UNDERSTAND their business and work with them to achieve their goals.

They didn’t need a creative agency to make expensive TV ads that don’t generate any new business for them.

They needed a business that could build their marketing campaign, manage it, and then actually generate RESULTS.

And that’s EXACTLY what we’ve created.

…and we’ve called it ‘THE MARKETING DEPARTMENT’.

Our mission is to provide the full range of marketing and content production services to smaller businesses who don’t have (and don’t really need!) their own in-house marketing department.

But what about SEO Maverick?

Well, it will still be offering the same high-end and results-based SEO services – but it will now come under The Marketing Department’s umbrella of services.

And we’ve just moved into our new offices at 35 Fullarton Road – complete with our new video studio and open-plan office space.

We’ll be launching the new website in a couple of weeks and sharing TONNES of FREE marketing tips, video content and other information for all small businesses and entrepreneurs on the new Marketing Department website.

About The Author

Andrew Webber is the Company Director of The Marketing Department. He's also an avid basketballer with a passion for SEO and all forms of digital marketing!

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