Foundation Training Australia (FTA)

Foundation Training Australia is a Registered Training Organisation offering high-quality industry courses across Australia. They needed a new website where students could purchase their courses online and easily find all the course information they needed.

We worked with the FTA to move their existing website over to a state-of-the art WordPress website.

The goal of the project was to ensure that new students could easily find and purchase the courses they were looking to sign up for.

As a part of our service, we optimised the website for a huge range of training and course related keywords, which has allowed FTA to significantly improve its traffic and number of new students registered through the website.

Services Provided

Wordpress Development

Custom Mobile Responsive Design

Marketing Website Design

On page SEO & Keyword Research

Copywriting

Key Website Features

Custom Mega Menu

Woocommerce Integration

Hubspot Integration

Conditional Enquiry Forms To Divert Enquiries To Correct Location and Service

New Customer Acquisition Focused

The website was designed to maximise the number of enquiries and course sign ups.

The different colours on the website made it easy for users to identify the different course categories, so they could find relevant courses to their industry.

With the obvious calls to action and floating footer bar, this had made the user experience far more streamlined.

Enhanced Mobile Functionality

As a big number of visitors to the website are students, they are primarily accessing the site from their phones so it was vital that it was easy to use on all devices.

Similar Work

Is It Time For A New Website?

Our website design and development team has been building websites that rank well in search engines, and generate tonnes of traffic from Google for nearly a decade. If you’d like to get the same results as FTA, then give me a call!

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