
Paragon on the Park
Paragon on the Park is a new property development situated opposite the South Terrace parklands. The developer required unique branding and a website to showcase the apartment options available for potential buyers.
We drew on its close proximity to the Himeji Gardens and the sculptural articulation of the building to create a unique brand.
Our goal was to clearly communicate the key factors that make this development unique, while creating a website with easy access to all property information.
Services Provided
WordPress Development
Responsive Mobile Design
Branding & Collateral
Rendered Floor Plans
Key Website Features
Custom Website Design
Fully Responsive
Floating Navigation



Unique Development Branding
The Paragon on the Park logo was developed using a contemporary Serif hero typeface, accompanied by a contrasting light Sans Serif typeface.
This created a sense of refinement that reflects both the location and luxury of the building.
This was further enhanced by the use of a texture background, and a Turkish Rose and Golden Sands colour scheme.


Fully Responsive Design
It was extremely important that prospective buyers and investors could access the Paragon on the Park website on all devices with full functionality.
We tailored the design to be fully responsive on all devices, while including repeated calls to action and a floating header.
This made it extremely easy to navigate and view essential property information.
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