Search Engine Optimisation

Your Customers Are Searching.
Can They Find You?

COMPETITOR ANALYSIS &
KEYWORD SEARCH

We identify who your main competitors are and what they are doing well in the digital space.

We then work out a strategy to bring your website to the top of the list.

We do extensive keyword research for your business using a variety of tools to determine the best way to position your business in the online market.

On-site SEO

We analyse and investigate each page on your website and identify (and fix) any issues with:

your URL structure
website architecture
heading tags
title tags
meta description
URL’s (using 301 redirects)
content quality
sitemaps, XML sitemaps, robots.txt and any other on-site SEO factors.

“We’ve seen a 130% increase in traffic as a result of the on-site SEO campaign we ran with The Marketing Department.”

CHRIS WEBBER, Managing Director, Webber Insurance

GOOGLE ANALYTICS
configuration

Without analytics tracking on your site, how will your business know what is working and what isn’t?

We install Google Analytics and ensure that it’s tracking absolutely everything including, Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic.

Our aim is to obtain some baseline traffic and conversion data that will allow us to track and report on how well our SEO efforts are converting directly into sales and conversions.

Outreach
& LINK BUILDING

What’s the point in creating awesome content if no one can see it?

We include outreach as part of our content strategy, meaning we find ways to get your content in front of as many people as possible.

We do this by connecting with influencers, leveraging social media and employing SEO practices.

“We have had a 250% increase in sales from the internet since the launch of our SEO campaign and new website.”

Michael Merlino, Senior Product Designer, Resource Furniture

REPORTING & ONGOING
OPTIMISATION

We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing.

This keeps us accountable and shows you what is working and what isn’t. Our reporting also allows us to constantly evaluate your website for new opportunities to optimise performance and conversion.

SEO Case Studies

How does your website rank?

I can help get your business onto the 1st page of Google and generate more traffic and enquiries via organic Google search.

Schedule a Consultation

Seb Smith

06:33 27 Mar 18

Andrew and the team at The Marketing Department were a massive help to me when I decided to start my own electrical business. From developing my company website and advising on the best content for social media channels, it wasn't long before I started to see leads coming through from activity online. Would highly recommend to anyone looking to start or grow their business.

McManus Builders

03:12 09 Apr 18

We are delighted with the website created by the Marketing Department for our business. Working wth Andrew and the team has been the best decision we've made as we've experienced a strong rise in online enquiries generated through our site. This has ultimately resulted in a very positive increase in us getting client's to contract and therefore benefitting our bottom line. Great investment and we wouldn't hesitate to recommend their services.

Marnie McManus

11:05 26 Jul 17

I have worked with The Marketing Department on a range of different projects and their service and knowledge is best in town. I have seen incredible results, especially across digital and social channels and this has undoubtedly lead to new business through the door. We love our new website and look forward to continuing to grow our business with the Marketing Department as an extension of our team.

Leighton Boyd

05:43 05 Aug 17

Highly motivated to help you achieve the outcomes you're looking for and good communication throughout the process. My experience with The Marketing Department has been very positive, pleased to recommend.

Brett Humphrys

03:45 17 Jul 17

Andrew was great to work with, and has helped us grow our business beyond what we could do on our own. Would highly recommend The Marketing Department!

Jack Jennings

07:37 30 Jul 19

The team at the marketing department are knowledgeable and helpful. I have used and recommended their services to others several times, and would not hesitate to do so again.

Jamie Broadhurst

09:46 05 Aug 19

I would highly recommended the team at The Marketing Department after they helped us create our website and a video. Their professionalism, knowledge and skills made the experience a huge success.

Adam

09:44 16 Oct 19

Disappointing end to many years of loyal patronage. Many phone calls and emails left unanswered and not returned. Poor attentiveness to adwords and Facebook campaigns and even after offering a potentially lucrative new opportunity, I still did not receive a response. Unfortunately I could not in good conscience recommend their services due to poor service. I would also note that all other reviewers have only left either one or two reviews, which suggests they are not credible.

Joshua Trinchini

19:54 06 Nov 19

The team at The Marketing Department were very easy to work with and they are very knowledgeable in what they do! Would highly recommend them to anyone looking for any marketing needs. We look forward to continuing our work with The Marketing Department!

Three Pillar Coaching

21:57 06 Nov 19

The Marketing Department provide a great service and we really enjoy working with their friendly team!

Millie Looker

02:29 13 Nov 19

The entire team from Adelady are completely over the moon with our brand new website! Working with The Marketing Department team was so easy — they really took on board our directions of colour and style and nailed the brief. It was also great to know that they were flexible and absolutely dedicated to making sure we were happy with the end result — nothing was too hard! We've recommended The Marketing Department to many of our clients and friends and continue to work with them as we grow our online presence. Thanks again guys!

William Crouch

06:50 20 Nov 19

An excellent team who can comprehensively fulfill all of your professional needs. Expert knowledge, extremely professional and committed to guaranteeing successful results!

Mel Eglinton

23:45 19 Dec 19

Andrew, Kristy and team were instrumental in the design and launch of our new website, logos and business cards. From the first meeting the team listened to all of our requirements and exceeded our expectations in every aspect. We can't thank them enough for all of their hard work and for making the process enjoyable and stress free!!

Holly Hammond

13:28 31 Dec 19

We had the help of the marketing department for the collateral for our event. They designed the hard copy invite, Facebook event cover image & menus and we absolutely loved the work they did. Wouldn’t hesitate in recommending them to anyone needing marketing & design support for their business or event. Great to work with, quick turnarounds and quality work.

Ryan Burgess

04:55 14 Jul 20

With The Marketing Departments knowledge, experience and insights, we increased web traffic as well as web sales and our in-store and phone enquiry by huge numbers. Seeing the visible difference makes this a no brainer for us. It was also very convenient having Andrew available to answer any question and explain, in detail, aspects of our campaigns to all stakeholders in the business. We only scratched the surface with the things these guys can do for us, looking forward to engaging them more!

Search Engine Optimisation

Your Customers Are Searching.
Can They Find You?

COMPETITOR ANALYSIS &
KEYWORD SEARCH

On-site SEO

GOOGLE ANALYTICS
configuration

Outreach
& LINK BUILDING

REPORTING & ONGOING
OPTIMISATION

SEO Case Studies

How does your website rank?

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Search Engine Optimisation

Your Customers Are Searching. Can They Find You?

COMPETITOR ANALYSIS & KEYWORD SEARCH

On-site SEO

GOOGLE ANALYTICS configuration

Outreach & LINK BUILDING

REPORTING & ONGOING OPTIMISATION

SEO Case Studies

How does your website rank?

Your Customers Are Searching.
Can They Find You?

COMPETITOR ANALYSIS &
KEYWORD SEARCH

GOOGLE ANALYTICS
configuration

Outreach
& LINK BUILDING

REPORTING & ONGOING
OPTIMISATION