We then work out a strategy to bring your website to the top of the list.
We do extensive keyword research for your business using a variety of tools to determine the best way to position your business in the online market.
COMPETITOR ANALYSIS &
KEYWORD SEARCH
We identify who your main competitors are and what they are doing well in the digital space.
On-site SEO
We analyse and investigate each page on your website and identify (and fix) any issues with:
- your URL structure
- website architecture
- heading tags
- title tags
- meta description
- URL’s (using 301 redirects)
- content quality
- sitemaps, XML sitemaps, robots.txt and any other on-site SEO factors.
“We’ve seen a 130% increase in traffic as a result of the on-site SEO campaign we ran with The Marketing Department.”
GOOGLE ANALYTICS
configuration
Without analytics tracking on your site, how will your business know what is working and what isn’t?
We install Google Analytics and ensure that it’s tracking absolutely everything including, Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic.
Our aim is to obtain some baseline traffic and conversion data that will allow us to track and report on how well our SEO efforts are converting directly into sales and conversions.
Outreach
& LINK BUILDING
What’s the point in creating awesome content if no one can see it?
We include outreach as part of our content strategy, meaning we find ways to get your content in front of as many people as possible.
We do this by connecting with influencers, leveraging social media and employing SEO practices.
“We have had a 250% increase in sales from the internet since the launch of our SEO campaign and new website.”
REPORTING & ONGOING
OPTIMISATION
We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing.
This keeps us accountable and shows you what is working and what isn’t. Our reporting also allows us to constantly evaluate your website for new opportunities to optimise performance and conversion.
SEO Case Studies
How does your website rank?
I can help get your business onto the 1st page of Google and generate more traffic and enquiries via organic Google search.