Search Engine Optimisation

Your Customers Are Searching.
Can They Find You?

COMPETITOR ANALYSIS &
KEYWORD SEARCH

We identify who your main competitors are and what they are doing well in the digital space.

We then work out a strategy to bring your website to the top of the list.

We do extensive keyword research for your business using a variety of tools to determine the best way to position your business in the online market.

On-site SEO

We analyse and investigate each page on your website and identify (and fix) any issues with:

your URL structure
website architecture
heading tags
title tags
meta description
URL’s (using 301 redirects)
content quality
sitemaps, XML sitemaps, robots.txt and any other on-site SEO factors.

“We’ve seen a 130% increase in traffic as a result of the on-site SEO campaign we ran with The Marketing Department.”

CHRIS WEBBER, Managing Director, Webber Insurance

GOOGLE ANALYTICS
configuration

Without analytics tracking on your site, how will your business know what is working and what isn’t?

We install Google Analytics and ensure that it’s tracking absolutely everything including, Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic.

Our aim is to obtain some baseline traffic and conversion data that will allow us to track and report on how well our SEO efforts are converting directly into sales and conversions.

Outreach
& LINK BUILDING

What’s the point in creating awesome content if no one can see it?

We include outreach as part of our content strategy, meaning we find ways to get your content in front of as many people as possible.

We do this by connecting with influencers, leveraging social media and employing SEO practices.

“We have had a 250% increase in sales from the internet since the launch of our SEO campaign and new website.”

Michael Merlino, Senior Product Designer, Resource Furniture

REPORTING & ONGOING
OPTIMISATION

We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing.

This keeps us accountable and shows you what is working and what isn’t. Our reporting also allows us to constantly evaluate your website for new opportunities to optimise performance and conversion.