Website Design & Development

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Website Design & Development

Every website we launch is designed to convert visitors and increase traffic.

We treat every website we build as a sales tool.

Each website is designed to gain more sales, and improve your overall marketing. We build each page around keyword research and content that is optimised for search.

You’ll also find that each website we create will always have prominent calls to action that compel visitors to click. This significantly increases your overall conversion of vistors – to customers.

Our Adelaide website designs are produced with your marketing strategy in mind. We know your business has a website so it can get visitors and then convert them into customers. Our web design services focus on building your website so that it is both visually pleasing, using quality coding, and to be search engine friendly from the ground up.

Search engine optimisation is baked into the design and structure of the website as it is being created – not tapped on at the end as an afterthought.

Your website should be generating phone calls, enquiries and sales – and we can help you do that.

See Some Of Our Website Design Projects

Optimised to Rank and Generate More Traffic

You aren’t going to get any customers through your website if it can’t be found!

Your website is your shop front on the Internet – it needs to be easy to locate, easy to navigate, and built to convert your visitors into customers.

We believe that your website must be:  

  1. Easy to find (SEO friendly)
  2. Easy to use
  3. Focused on converting visitors into customers
  4. Visually pleasing
  5. Mobile and tablet friendly

Always WordPress (of course)

As an open-source, SEO-friendly and easy to use platform, WordPress is the PERFECT tool for any business website: from blogs to E-Commerce stores.

We strictly use the open source WordPress content management platform that is renowned for its ease of use, and also because it is SEO friendly – means your site will be easy to find in Google for your targeted keywords!

Our Adelaide web design services ensure that your website is easy for you to access, manage and update your own content, images and blog if you need to.

Working with The Marketing Department means you’ll have the freedom to update your pages without the help from a programmer. Think of all the money you’ll save once the website is launched, and we’ve trained you to use it.

Customised to fit you, your business and your website

We believe a tailored website is a must for any business. We don’t believe cookie-cutter templates as each individual business is different!

Our website creation process involves several steps which allow us to create a unique and personalised design that fits YOUR business.

First, we sketch out a rough framework complete with notations and key features on the whiteboard.

From this, we then design a wireframe of the various key pages which form the basis of the framework for your new website.

Then our graphic designers turn this wireframe into a photoshop design which our coding and UX team then turns into your incredible custom WordPress website!

You aren’t going to get any customers through your website if it can’t be found!

Internal Linking

Linking your pages, posts and content to other relevant sections of the website.

Custom Design

We create custom design websites to be “conversion-friendly” and easy for your target customers to use.

Website Architecture

A logical and user friendly hierarchy of web pages based around similar topics,  themes, products and services.

Quality Coding

We use the web standard for coding and marking up of content on your website making it easier for search engines read your website.

1. Search Engine Friendly URL’s

Keyword rich and descriptive URL’s which clearly identify what each document/page on the website is.

Descriptive page titles and meta descriptions

A unique page title and description based on the content of that particular page.

Google Adwords Integration

We make it as easy to integrate pay per click marketing campaigns and set up customised landing pages.


Including a static sitemap for visitors and dynamically generated XML sitemap and KML file for search engines to make it easy to find your content.

So Why Should You Get a Marketing Department Website?

Your offline competitors are not always your biggest competitors in the search engines. Quite often, your major offline competitors will be positioned differently online. Identifying who your real competitors are in the search engines is extremely important

We will identify who your main competitors are, what they are doing well, and then work out a strategy that allows your website to outperform them.

Simple. Our Adelaide business websites are:

  • Easy to find on search engines
  • Easy to navigate
  • Easy to use
  • Easy to market
  • Easy to manage and update content
  • Professional and visually pleasing
Resource Furniture Web Design

Search Engine Friendly

Search engine optimisation and conversion rate optimisation is at the heart of our website creation philosophy. Our goal is to make it easy for you to market your business, your products and your services using the Internet.

And if you want to improve your rankings or increase your traffic – we can help with more advanced activities such as link building, brand building and viral marketing.