Apr 04

What Michael Jordan Can Teach Us About SEO

Becoming successful in any field takes hard work, persistence, team work and dedication.

SEO is no different.

What does Michael Jordan have to do with SEO?

Firstly, he is one of the most successful athletes of all time. He won 6 NBA championships, 2 Olympic Gold medals, had 14 All Star Appearances and was 5 time NBA MVP.

You don’t get that level of success unless you are good at what you do.

If you want to dominate your competitors like Jordan, then you need to…be like Mike!

1. SEO takes hard work

I’ve always believed that if you put in the work, the results will come.

Jordan’s work ethic and competitiveness was legendary.

He would spend hours in the gym every day refining and improving his game. He would leave no stone unturned in his ongoing quest for improvement.

The more time and effort you spend refining your SEO tactics, analysing your website and competitors – the more success you will have in the long run.

2. Don’t be afraid to fail

I’ve failed over and over and over again in my life…..and that is why….I succeed.

Without failure – you can never learn from your mistakes.

Keep trying different tactics and implementing new ideas that you learn!

3. Be adaptable

My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.

Jordan had to adapt his game later in his career as he lost some of his athleticism.

He could no longer overwhelm his competition with superior physical skills so he had to change his approach and become better in other areas.

Don’t fall in love with one area of your marketing or one SEO tactic.

Google changes it’s algorithm daily so what works today…may not work tomorrow.

Identify your weaknesses and turn them into strengths!

4. Don’t give up

Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.

SEO results take time.

Some strategies are effective, others aren’t.

Find out what works for you and stick at it!

5. Work with others

Talent wins games, but teamwork and intelligence wins championships.

A successful SEO strategy involves multiple elements working together including:

  • keyword research
  • copywriting
  • link building
  • on page optimisation
  • social media
  • blogging and PR

You can’t be the best at all of those things.

To have the most success, you should outsource certain aspects of the SEO implementation to experts or specialists in those areas.

Your sub-contractors, employees and these other people become your team.

To get championship level SEO results for your business – your team must work together.

6. Just do it

Some people want it to happen, some wish it would happen, others make it happen.

Don’t wait for the time to be right to make things happen.

Just go out there and do it!

About The Author

Andrew Webber is the Company Director of The Marketing Department. He's also an avid basketballer with a passion for SEO and all forms of digital marketing!

5 Comments

  1. Elizabeth
    April 4, 2012 at 7:10 am · Reply

    A fantastic blog – loved it!

  2. Chris
    April 4, 2012 at 7:12 am · Reply

    Very creative blog post Andrew. It is impressive to see you tie in the similarities between SEO & the GOAT!

    Look forward to your next blog.

  3. Josh
    April 4, 2012 at 11:08 am · Reply

    Good read dude. Diggin!

  4. Hannah
    April 4, 2012 at 12:58 pm · Reply

    Loved it!

  5. […] personal stories, anecdotes or an excerpt from a famous person can help ordinary people to understand any […]

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